Bringing food from chemical-free farms of a resilient region

Mumbai: Bahula Foods has been operational since May 2022. At the time of inception at the Thar desert in Rajasthan, it was a 3 people team.

It is a bootstrapped company; however, it is supported by grant-in-aid through some philanthropic organisations, including the Grant for Agroecology Program (GAP) Fund by ACCESS Development Services. The company boasts of having 15 people on its roll now. Talking toBizz Buzz,Aakriti Srivastava, Founder of Bahula Foods, says, “We are looking to hire self-driven and creative individuals across sales and marketing domains. We are a primarily B2B force with premium healthy food product offerings made from camel milk and indigenous cow milk. So we are on the lookout for people who can sell with empathy, market with honesty, and grow with responsibility.” The company is growing at a 100 per cent rate YoY. It will close this year at Rs2.5 Cr.

Bahula Naturals' future is not just about scaling a food business; it’s about transforming how India (and the world) values non-commodity, regenerative food systems. Its long-term destiny blends purpose + profitability.

Bahula’s mantra for success is ‘Integrity before scale. Community before convenience. Value before volume. Bahula Naturals primarily operates in B2B and institutional markets, including HORECA (Hotel Restaurants Cafes) and modern trade, while actively entering export channels. These segments are well aligned with Bahula’s non-commodity, value-added product portfolio, where buyers prioritise quality, consistency, traceability, and provenance over the lowest price. Long-term institutional relationships ensure predictable demand and lower customer acquisition costs, while HORECA and modern trade build brand credibility. Export markets further enhance feasibility by offering higher value realisation and stronger demand for specialised products like camel milk, making the overall channel strategy commercially sustainable and scalable. Bahula’s expansion strategy focuses on selective capital infusion to strengthen infrastructure, working capital, and market access, while incrementally increasing headcount in sales, operations, and R&D functions. This approach ensures that growth is demand-led and financially disciplined, allowing the organisation to scale responsibly without compromising product integrity, unit economics, or community partnerships.